Rodeo & Roundup at Morton's General Manager's Conference
Morton's Restaurant Group, Inc.
Morton's of Chicago Steakhouses & Bertolinni's Restaurants
Produced a highly-interactive event for the Executives and General
Manager's of over a hundred Morton's and Bertolinni Restaurants
worldwide during their annual General Manager's Conference in
Santa Barbara. The event, held entirely indoors, created a complete
rodeo experience during which participant teams competed in
events including barrel racing, calf roping, cow milking and
bull riding, culminating in a 'championship' featuring the winning
teams. Extensive use of props and décor created a complete
western themed experience that featured extensive food and beverage
catering and country western entertainment.